Award winning professional dog grooming salon in Shrewsbury, Shropshire offering a friendly yet professional service provided by a team with over 40 years of dog grooming experience.

Alternatively leave us a message today on 07496 838693

Or email us at [email protected]

WE HAVE MOVED!

2 Benbow Business Park
Harlescott Lane
Shrewsbury
SY1 3FA

Please use the postcode to find us at our new home! 

Free, convenient parking directly outside our door. 

Groom For Improvement Shrewsbury

Who We Are

Friendly

Friendly

We are a friendly and experienced dog grooming salon.
We have a salon full of professional equipment, ready to cater to you and your dog's specific requirements.

Interesting fact : Our team has over 40 years experience between them! Your dog will be in experienced and knowledgeable hands.

Convenient

Convenient

Conveniently located in Harlescott, Shrewsbury. Less than half a mile from Tesco 24 hour, Hollywood Bowl, Matalan and B&M. You can leave your dog with us while you do your weekly shop, or take a trip into town as the park and ride is close by.

Qualified

Qualified

With a wide range of qualifications across the board, including City & Guilds, OCN and iPet Level 3 Dog Grooming qualifications, to regularly updated pet first aid qualifications, you’ll know your pet is in safe and knowledgeable hands.
Interesting fact : Did you know that the dog grooming industry is currently unregulated and people can operate grooming salons with out any previous experience or qualifications?

Welcome to the GFI family! Here is a snippet of life with us...

Our Services

Full Grooming Package

Full Grooming Package

Give your dog the full works!
Our experienced team are able to offer bathing, deshedding, bath and scissor tidy ups, full grooms, nail trimming and ear cleaning. Most aspects of trimming & styling offered.
Emmi Pet Ultrasound teeth cleaning also available.

Talk to us about your requirements.

Smaller Services

Smaller Services

No job is too small.
We offer ear cleaning, sanitary tidy ups, paw tidy ups or nail trimming. We also offer and are trained in Emmi Pet ultrasound teeth cleaning!
We can also provide a range of spa treatments, including our very popular deshedding mud treatment, and a variety of dog safe facials to help freshen up those mucky beards.

Puppy Packages

Puppy Packages

Puppies first experiences at a salon are so important to get right, to help set them up for a positive life time of grooming.
We recommend bringing puppies in to begin their learning journey as soon as their vaccinations are complete. Puppy sessions are best being a fun but calm experience where over the course of 3-4 sessions we gradually introduce more sights & sounds. . Includes a gentle bath and brush, sanitary trim, nails trimmed and more.

Get In Touch

Ultrasound teeth cleaning is available here, and we are taking bookings! Start your dogs teeth cleaning journey today....


🦷Canine Teeth Cleaning with Emmi®-Pet

Non-Invasive Ultrasonic Canine Dental Care in Shrewsbury, Shropshire

At Groom for Improvement, we offer gentle, effective ultrasonic teeth cleaning for dogs using the Emmi®-Pet system — a non-invasive alternative to brushing or sedation-based dental care. Our staff have also undertaken additional dental health training by the fabulous Dr Sophie Bell the vet.


✨ What Is Emmi®-Pet?

Emmi®-Pet uses silent ultrasonic waves to clean teeth and gums without vibration, noise, or brushing. It creates millions of microbubbles that break down plaque and bacteria, helping to reduce tartar, improve breath, and support healthy gums — all without stress or discomfort.


🐾 Ideal For Dogs Who:

✔ Have mild to moderate tartar build-up
✔ Suffer from bad breath
✔ Need regular maintenance between professional veterinary cleans
✔ Are unsuitable for sedation or dislike brushing


💰 Prices & What’s Included

🔹 Initial Session – £44.80 (inc VAT)

A longer appointment to gently introduce your dog to the process

Includes your dog’s own Emmi®-Pet toothbrush head (sterilised and stored between visits)

Creation of a personal dental record/chart to track progress

Full ultrasonic clean

📌 We recommend booking the first session separately from grooming appointments, as dogs are often less tolerant after a full groom. A standalone session allows us to take the time needed for a calm, positive introduction.

🔸 Follow-Up Sessions – £25.20 (inc VAT)

Ongoing maintenance using your dog’s personal brush head

Shorter, effective sessions to keep teeth clean and breath fresh

Toothbrush heads typically last 7–10 sessions, but may need replacing sooner if your dog chews heavily.


📅 Book a Session

Help your dog enjoy a fresher, healthier smile with stress-free dental care.

📍 Based in Shrewsbury, Shropshire

Groom for Improvement Terms and Conditions of service

These terms and conditions are subject to change. 

1. Appointments & Cancellations
All appointments must be pre-booked. We are unable to accept walk ins.
Less than 24 hours’ notice of cancellation or rescheduling will require 50% of the grooming fee to be paid.
Missed appointments (no-shows) must be paid in full before a new appointment can be scheduled.
Repeated no-shows or short-notice cancellations may result in refusal of future bookings.
2. Late Arrivals
Please arrive on time. If you are more than 15 minutes late, we may not be able to carry out the groom, and
the full fee may still be charged.
Early drop-offs or late collections (outside agreed times) may incur a £5 fee per 15 minutes.
3. Health & Behaviour
Vaccinations are at the owner’s discretion. However, any illness contracted while your dog is unvaccinated
will be at your own risk and expense.
You must inform us of any known medical conditions, allergies, or behavioural concerns, including signs of
aggression, before the appointment.
Dogs that display aggressive behaviour during their appointment will be assessed on an individual basis and if the groomer deems it unsafe to continue then the service will be stopped and the dog will need collecting. We do not use muzzles at Groom For Improvement and we will not force a dog to have a grooming service done.
Failure to disclose known aggressive behaviour may result in a report to the police under the Dangerous
Dogs Act 1991.
Groom for Improvement is not liable for any costs resulting from injury or damage caused by undisclosed
behavioural issues.
4. Fleas & Parasites
If fleas are found during the appointment, a £10 surcharge will apply to cover the cost of treating and
disinfecting the salon.
Dogs with severe infestations will be sent home immediately, and the full cost of the missed groom must still
be paid.
5. Matted Coats
Under the animal welfare act we will always prioritise your dog’s welfare over styling. Severely matted coats may need to be clipped short to
avoid pain or distress.
A dematting fee may be applied.
Groom for Improvement is not liable for any skin irritation, conditions or injury that may be uncovered during the
removal of matted fur.
6. Accidents & Emergencies
Although every precaution is taken, accidents can occasionally happen.
You authorise us to seek veterinary care at your expense if needed. We will always attempt to contact you
first, unless emergency treatment is required.
7. Veterinary Release Consent
In the event of a medical emergency where you cannot be reached, you give us permission to act in your
dog’s best interest and seek urgent veterinary care at your expense.
8. Data Protection (GDPR)
We securely store your personal and pet information in accordance with the UK General Data Protection
Regulation (GDPR).
Your details will never be shared or used for marketing unless you have explicitly opted in.
9. Photos & Social Media
We may photograph your dog during or after the groom for use on social media or marketing materials.
Please email us if you do not want your dog to appear on our social platforms.
10. Payments
Payment is due in full upon collection.
We accept cash and card payments.
Pricing is based on breed, coat condition, behaviour, and time taken. Additional fees may apply for extra time,
handling, or specialist services.
11. Owner Responsibilities
Dogs must arrive on a lead or in a secure pet carrier.
Please toilet your dog before your appointment.
We reserve the right to refuse service to clients who are abusive or do not adhere to these terms. Please ensure you are contactable whilst your dog is in our care, or that an emergency contact has been nominated.

12. Complaints
If you are dissatisfied with any part of your dog’s groom, you must submit your complaint in writing via email
to [email protected] within 48 hours of the appointment.
We aim to resolve any concerns quickly and fairly but cannot investigate complaints raised outside this
timeframe or informally.

Groom for Improvement
Your friendly, local professional dog groomers
Groom for Improvement
2 Benbow Business Park
Shrewsbury
SY1 3FA
Phone: 07496 838693
Email: [email protected]

Client Declaration
By booking an appointment, I confirm that I have read, understood, and agree to the terms and conditions stated above